Effective Date: December 3, 2025
VSFM operates as a “doing business as” (d/b/a) name of The Keys to the Office (“TKO,” “we,” “our,” or “us”). We respect your privacy and are committed to protecting the personal information of clients, students, business partners, and website visitors. This Policy explains what information we collect, how we use it, and the choices available to you. We remain registered in Chesterfield County, Virginia, and maintain operations in North Carolina and other U.S. states.

1 Information We Collect

We collect the following categories of information when you interact with our website, services, or communications:

• Personal information you provide directly: This includes your name, email address, phone number, job title, company name and any information you submit through forms, surveys, consultation bookings or course registrations. We do not intentionally collect sensitive personal data (such as health information, biometric data or information about national origin) or data about individuals under 18. If you believe a minor has provided us with personal data, please contact us and we will delete it.

• Transactional information: When you purchase services or enroll in programs, our trusted payment processors collect billing and payment information. We receive records confirming the transaction (e.g., amount, date, service purchased) but do not handle credit card numbers directly.

• Automatically collected data: Like most websites, we collect technical data such as IP addresses, device identifiers, browser types, and pages visited using cookies or similar technologies. This helps us understand how visitors use our site and improve its performance. We do not use cookies for behavioral advertising or to track you across other websites.

2 How We Use Your Information

We use the data we collect to:

• Deliver requested services: We process your data to provide consultations, workshops, trainings, and other services you request.

• Respond to inquiries and support: Your contact information allows us to answer questions and resolve issues.

• Communicate with you: We may send updates, newsletters, and marketing communications when you have consented to receive them. You can opt out at any time.

• Improve our services: We analyze trends and website usage to enhance our programs and resources. State privacy laws emphasize data minimization and proportionality; we collect data only to the extent reasonably necessary to provide or maintain a specific product or service.

• Comply with legal obligations: We may use your information to meet legal or regulatory requirements and to enforce our terms of service.

3 Legal Basis for Processing

We process personal information based on:

• Contractual necessity: To deliver services you request.

• Legitimate interests: For analytics, service improvement, and communication with existing clients, provided these interests are not overridden by your rights.

• Consent: We rely on your consent for optional communications like newsletters. You can withdraw consent at any time.

We do not sell or rent personal data, and we do not engage in targeted advertising. Should we ever expand our data uses, we will honor applicable opt‑out preferences.

4 Sharing of Information

We share information only in limited circumstances:

• Service providers: We use trusted third‑party providers (e.g., payment processors, email marketing platforms and customer relationship management tools) to deliver our services. These partners are contractually obligated to use your data only for the agreed purpose.

• Legal requirements: We may disclose personal data if required by law or to protect our rights, property or safety.

• Business transfers: In the event of a merger, acquisition or asset sale, your data may be transferred as part of that transaction. We will notify you and ensure continued protection.

We do not sell, rent or otherwise disclose personal information for monetary consideration or targeted advertising. State privacy laws grant consumers the right to opt out of such practices, but because we do not engage in these activities, there is nothing to opt out of.

5 Data Retention

We retain personal information only as long as necessary to fulfil the purposes described in this Policy, unless a more extended retention period is required by law. We periodically review the data we hold and delete or de‑identify it when it is no longer needed.

6 Cookies and Similar Technologies

We use cookies and similar technologies to improve user experience, measure site traffic, and understand how visitors use our website. You can manage cookie preferences in your browser settings. Many state privacy laws require businesses to honor browser‑based opt‑out preference signals. Although we do not sell personal data or engage in targeted advertising, we will apply such signals across your profile where technologically feasible.

7 Your Rights

Depending on your state of residence, you may have rights regarding your personal information. U.S. state privacy laws typically grant rights such as:

• Right of access: To know what personal data we collect and how we use it.

• Right of correction: To request correction of inaccurate or outdated information.

• Right of deletion: To request deletion of your personal data.

• Right to limit processing: To restrict certain data processing activities.

• Right of portability: To obtain a copy of your data in a common format.

• Right to opt out: To opt out of the sale of personal data to third parties or the use of your data for targeted advertising. Since we do not sell data or use it for targeted advertising, this right currently has no practical effect in our operations.

We will not discriminate against you for exercising any of these rights. To exercise your rights, please contact us using the details in the “Contact Us” section.

8 Sensitive and Children’s Data

We do not intentionally collect or process sensitive personal information (e.g., health, biometric, financial account, or identity information), and our services are not directed to individuals under 18. State laws classify children’s data as sensitive and impose strict limitations. If you are a parent or guardian and believe a child has provided us with personal data, contact us, and we will remove the information.

9 Data Security

We implement reasonable technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. While we strive to use commercially acceptable means to protect your information, no method of transmission over the Internet or electronic storage is entirely secure. We continue to monitor and enhance our security practices as threats evolve.

10 Changes to This Policy

We may update this Privacy Policy as our services or legal obligations change. We will post the revised Policy on our website with a new effective date. Significant changes will be highlighted for your review. Continuing to use our services after an update constitutes acceptance of the revised Policy.

11 Contact Us

If you have any questions or wish to exercise your privacy rights, please contact us:

• Mail:
  Virtual Six-Figure Mom / The Keys to the Office
  301 S McDowell Street, Suite 125 – 1437
  Charlotte, NC 28204
  United States

• Email: admin@virtualsixfiguremom.com

We value your trust and appreciate the opportunity to serve you. By clearly stating our practices and honoring your rights, we aim to foster transparency and confidence in our relationship.